88NightMarket Essentials

Photo+Video Campaign & Popup Shop

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Essentials has been an evergreen collection for 88Nightmarket. So far we did 3 main campaigns aswell as a popup in Higher Brothers' club - 

FLEXROOM in Chengdu, China.

Creative & Content Director: Mamesjao

Brand Director: Kenneth Ning

Lead Designer: Jameel Murray

2019-2020

88NightMarket x Hajime Sorayama

Photo+Video Campaign & Popup Event

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Following two previous merch releases surrounding the release of the Head in the Clouds II album in 2019, 88rising is starting 2020 off strong with a third and final collaborative collection with artist Hajime Sorayama, who also designed the album’s celebrated cover. This time around, the collection comes with a virtual component in the form of an augmented reality experience available through Instagram.

Sorayama’s artwork found throughout the collection has been digitized, allowing users to fully immerse themselves in animated AR versions of his work via Snapchat and Instagram. We created various photo and video content around the campaign aswell as a popup and afterparty in Shanghai, China.

Creative & Content Director: Mamesjao

Brand Director: Kenneth Ning

Lead Designer: Jameel Murray

2019

88Rising Double Happiness 

Global Digital Music Festival

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A new live concert platform, Eastern Standard Time (EST) is scheduled to launch via its first event - the inaugural DOUBLE HAPPINESS Winter Festival.

The artist billing includes all the artists featured on the 88 Rising, Paradise Rising sub label alongside artists like Guapdad 4000, Ylona Garcia and

headliners NXWORRIES (Anderson .Paak & Knxwledge), ATEEZ, CHUNG HA & many more.

 

Creative Director & LA stage Director: Mamesjao

Executive Producer: Sally Oh

2020